Ford has seen a significant improvement in vehicle quality, earning a top spot in JD Power's initial quality study. The automaker attributes this success to a combination of artificial intelligence tools and the rehiring and mentoring of experienced veteran engineers.
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Ford credits veteran engineers and AI for quality improvements
IN SHORT
Ford has seen a significant improvement in vehicle quality, earning a top spot in JD Power's initial quality study. The automaker attributes this success to a combination of artificial intelligence tools and the rehiring and mentoring of experienced veteran engineers.
Frequently asked questions
The JD Power Initial Quality Study measures problems experienced by owners of new vehicles during the first 90 days of ownership. It is a key benchmark for automotive quality.
Ford found that AI tools alone were insufficient for fixing quality issues and that experienced engineers were needed to train AI effectively, mentor younger staff, and lead design reviews.
Ford's quality reset, launched in 2023, involves doubling its technical specialist workforce, implementing mandatory design reviews, and fostering closer integration between engineering, manufacturing, and supply chain departments to prevent problems proactively.
What Happens Next
01Ford will continue to monitor internal data for ongoing improvements in newer vehicles.
02The impact of AI tools and veteran engineers on long-term vehicle durability will become clearer over time.