Key facts
- Ferrari is using orders for its new Luce electric vehicle as a loyalty test.
- The Ferrari Luce electric vehicle is priced at €550,000 ($636,000).
- Orders for the Luce may influence client access to future exclusive Ferrari models.
- Some collectors are hesitant about Ferrari's loyalty test approach.
- Stellantis CEO Antonio Filosa confirmed discussions with two potential partners for Maserati.
- These Maserati partnerships are expected to impact manufacturing facilities.
- Ferrari's strategy involves assessing loyalty through EV orders.
- Stellantis is exploring strategic collaborations for its Maserati brand.
Ferrari is reportedly employing a strategy where orders for its new Luce electric vehicle serve as a loyalty assessment for its affluent customer base. The Luce, priced at €550,000 ($636,000), is seen by some collectors as a potential gateway to securing allocations for future, more exclusive Ferrari models. However, this approach has also generated hesitation among some collectors who view it as a test of their commitment to the brand.
In parallel, Stellantis CEO Antonio Filosa has disclosed that the company is actively engaged in discussions with two prospective partners for its Maserati luxury car division. These potential collaborations are anticipated to have significant implications for the manufacturing facilities currently responsible for producing Maserati's vehicle lineup. The specifics of these partnerships and their effects on production are yet to be detailed, but the confirmation signals a strategic move for the Maserati brand under Stellantis.