Ferrari uses Luce EV orders as loyalty test for wealthy clients

Key facts

• Ferrari is using orders for its Luce electric car as a loyalty test.
• The test aims to gauge the commitment of its wealthy client base.

Ferrari is implementing a strategy that uses orders for its forthcoming Luce electric vehicle as a means to assess the loyalty of its wealthy clientele. This approach is designed to measure the dedication of its affluent customer base to the brand.