Key facts
- British American Tobacco is cutting 9,000 jobs.
- The job cuts represent 20% of its global workforce.
- 5,500 jobs are being cut internally.
- 3,500 roles are being outsourced.
- The restructuring is AI-driven.
- The initiative aims to save £600 million annually.
- The savings target is set for achievement by 2028.
British American Tobacco (BAT) is undertaking a substantial job cut affecting 9,000 employees, which constitutes 20% of its worldwide workforce. The restructuring plan involves the elimination of 5,500 internal positions and the outsourcing of 3,500 roles. This significant workforce reduction is driven by the company's adoption of artificial intelligence (AI) and aims to achieve substantial cost savings.
