Sunderland AFC discusses Stadium of Light expansion amid demand surge

Sunderland AFC is in discussions to expand the Stadium of Light, driven by a surge in demand following their successful return to the Premier League and qualification for the Europa League. The club's chief executive, Tom Burwell, told City AM that there are currently 15,000 individuals on the season ticket waiting list and 45 of the 54 hospitality boxes are also in demand.

Burwell highlighted the financial incentive to diversify revenue streams, particularly with the introduction of squad cost ratios that limit on-pitch spending to 85% of revenue (or 70% for clubs in European competition). The club is exploring opportunities with the local council to develop and improve the stadium, aiming to transform it into a year-round sports and entertainment venue.

This strategy includes offering new revenue-generating activities beyond match days. As an example of this diversification, Sunderland has launched 'Banks on the Wear,' a premium hospitality offering featuring a two Michelin star restaurant, which is already sold out for the upcoming season.