Key facts
- Ferrari is not requiring customers to buy its new Luce electric vehicle to qualify for limited-edition models.
- Chief Marketing and Commercial Officer Enrico Galliera denied reports suggesting such a condition.
- Galliera stated that forcing EV purchases would risk creating negative sentiment and devaluing the Luce.
- Ferrari uses an allocation system that favors existing clients and long-term owners for exclusive models.
- The company aims to sell the Luce EV only to customers genuinely motivated to purchase it.
Ferrari has denied reports that purchasing its new Luce electric vehicle will be a prerequisite for acquiring the company's limited-series models. Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, stated that such a policy would be a "huge mistake" and could negatively impact the residual market value of the Luce, a challenge currently facing the luxury EV sector.