Key facts
- Pharrell Williams presented Louis Vuitton's spring-summer 2027 menswear collection.
- The collection was inspired by surfing, featuring wetsuit textures, patched outerwear, weathered denim, and beaded bombers.
- Notable attendees included Jeremy Allen White, Missy Elliott, and Victor Wembanyama.
- The show's set included a large curling wave and a glass-walled camper.
- Louis Vuitton will support Coral Gardeners in restoring reef habitat in French Polynesia.
Pharrell Williams presented Louis Vuitton's spring-summer 2027 menswear collection in Paris, closing the opening day of fashion week with a show inspired by surfing. The collection featured a blend of surf-inspired elements like wetsuit textures and weathered denim with tailored pieces, reflecting a dandy surfer aesthetic.
The show's set was dramatic, with a giant curling wave rising from a sandy outdoor area, creating a moonlit, starry ambiance. A silver camper, reimagined as a glass-walled habitat, was also part of the set, nodding to Louis Vuitton's heritage in travel.
Celebrities in attendance included Jeremy Allen White, Charles Melton, Future, Missy Elliott, Coco Jones, Quavo, Victor Wembanyama, and Jackson Wang, among others. The clothing itself incorporated technical wetsuit materials alongside tailoring fabrics, with pieces like sun-faded hoodies, beaded bomber jackets, and shibori-dyed denim. The collection also introduced a new flat-soled skate shoe, referencing Williams' earlier work.
Louis Vuitton announced a partnership with Coral Gardeners, pledging to help out-plant 1,000 corals and restore 250 square meters of reef habitat in French Polynesia in 2026. Williams took his bow as the towering wave remained behind him, emphasizing that the collection, not just the spectacle, held its own.