Key facts
- Onitsuka Tiger is working to demonstrate its global brand strength without its signature stripes.
- The brand's signature stripes have been instrumental in its past international recognition.
- An opinion piece suggests Asics could gain by strategically utilizing the Onitsuka Tiger brand for market segmentation.
Onitsuka Tiger is pursuing a strategy to prove its capability as a global brand, independent of its well-known signature stripes. These stripes have historically been a significant factor in establishing the brand's international presence and recognition. The current objective is to demonstrate that the brand's appeal and success can extend beyond this distinctive visual element. An opinion piece suggests that Asics could achieve greater success by strategically leveraging the Onitsuka Tiger brand, allowing for more effective competition across different market segments.