Key facts
- Onitsuka Tiger is aiming to prove its global brand strength without relying on its signature stripes.
- The iconic stripes have historically been a key factor in the brand's international recognition.
Onitsuka Tiger is embarking on a strategy to demonstrate its capability as a global brand, even when detached from its well-known signature stripes. Historically, these iconic stripes have played a significant role in establishing the brand's international presence and recognition. The current objective is to prove that the brand's appeal and success can extend beyond this distinctive visual element.