Key facts
- Mars will launch a version of M&M's without artificial dyes in August.
- The new M&M's will not contain brown or blue colors.
- The change is intended to remove artificial dyes from the candy.
Mars is set to introduce a new iteration of its popular M&M's candies in August, distinguished by the complete absence of artificial dyes. This reformulation effort means that two of the candies' signature colors, brown and blue, will be omitted from the product. The company's decision reflects a broader trend in the food industry towards cleaner ingredient labels and the removal of artificial colorings.