Key facts
- DWS Group is planning a rebrand.
- The company is considering changing its name to Deutsche Asset Management.
- The rebrand aims to better reflect its relationship with majority shareholder Deutsche Bank.
- DWS was previously known as Deutsche Asset Management before rebranding in 2018.
- Deutsche Bank holds a 79.49% stake in DWS Group.
DWS Group, the asset management arm of Deutsche Bank, is reportedly planning a rebrand to Deutsche Asset Management. The move is intended to more closely align the company's identity with its majority shareholder, Deutsche Bank, which holds a 79.49% stake.
DWS was previously known as Deutsche Asset Management before it was spun off and rebranded in 2018 through an initial public offering on the Frankfurt Stock Exchange. The company, headquartered in Frankfurt, Germany, is a constituent member of the MDAX index.
Historically, DWS was founded in 1956 and operated as part of Deutsche Bank. It was fully integrated into Deutsche Bank's Asset & Wealth Management division in 2012, with the DWS brand retained for the German retail business. In 2015, the division was split into Deutsche Asset Management and Deutsche Bank Wealth Management, before Deutsche Asset Management was rebranded to DWS in 2017. Despite becoming a separate entity, Deutsche Bank has maintained a significant majority ownership.