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Deloitte: European football revenue hits €40bn but growth faces challenges

Created at 7 Jul · 11:10 PM1 source↑ Market-relevant
IN SHORT

Deloitte reports European football clubs' aggregate revenues surpassed €40bn for the first time, driven by expanded UEFA and FIFA competitions. However, the firm warns of slowing growth and increasing challenges from market saturation and competition.

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Key Numbers

€40bnEuropean football clubs' aggregate revenues
13%Year-on-year revenue growth in 2024-25 season
32-teamFifa Club World Cup format
€8bnPremier League revenue in 2024-25
£948mPremier League pre-tax losses in 2024-25
600%Increase in Premier League pre-tax losses
£3.6bnPremier League collective net debt
£942mChampionship revenues in 2024-25
96%Championship wage costs as a percentage of revenue
£90mWomen's Super League revenues in 2024-25
39%Women's Super League revenue growth

Who's Involved

Deloitte
Issued warning on European football's future challenges
Tim Bridge
Lead partner at Deloitte's Sports Business Group
Jennifer Haskel
Knowledge and insight lead in Deloitte's Sports Business Group
Premier League
Generated €8bn in revenue but saw losses surge
Championship
Experienced revenue decline and record wage costs
Women's Super League
Saw revenue growth but widening competitiveness gap
Deloitte: European football revenue hits €40bn but growth faces challenges

↳ Why This Matters

European football's financial success is facing headwinds from market saturation and increased competition, necessitating a shift towards diversified business models and collaboration to ensure long-term sustainability beyond simply adding more matches.

Key facts

  • European football clubs' aggregate revenues exceeded €40bn in the 2024-25 season.
  • Revenue growth was driven by the expansion of UEFA and FIFA club competitions.
  • Premier League revenues increased by 8%, but pre-tax losses surged by 600%.
  • Championship revenues declined by 2%, with wage costs consuming 96% of revenue.
  • Women's Super League revenues grew by 39%, though the gap between top and other clubs widened.

Deloitte has issued a warning about future challenges for European football, despite aggregate revenues surpassing €40bn for the first time in the 2024-25 season. The firm attributed the 13% year-on-year revenue growth primarily to the expansion of UEFA and FIFA club competitions, including the 32-team Club World Cup.

However, Deloitte's Annual Review of Football Finance suggests that this growth trajectory is unsustainable and likely to slow. Tim Bridge, lead partner in Deloitte’s Sports Business Group, cautioned that relying on increased content alone risks prioritizing short-term gains over long-term prosperity and could weaken the on-pitch spectacle. He emphasized the need for diversified business models, collaboration among rights holders, and fit-for-purpose regulation.

The revenue remains concentrated in Europe's 'big five' leagues, with the Premier League alone accounting for approximately a fifth of the total. While Premier League revenues rose 8% to €8bn, pre-tax losses escalated by 600% to £948m due to increased transfer spending and fewer one-off sales. Collective net debt in the league also saw a slight increase to £3.6bn.

Outside the top tier, the situation is more concerning. Championship revenues fell 2% to £942m, marking the first decline since the pandemic. Pre-tax losses in the Championship rose 12% to £355m, with wage costs reaching a record £903m, equivalent to 96% of revenues. Bridge noted that external funding is now critical for liquidity across all three English Football League divisions.

In the Women's Super League, revenues grew by 39% to £90m in its first season after being separated from the Football Association. However, the gap in revenue share between the top four clubs and the rest of the league widened from 66% to 71%, indicating uneven progress.

Frequently asked questions

European football clubs collectively surpassed €40bn in revenues for the first time.

The expansion of UEFA and FIFA club competitions, including the Champions League and the 32-team Club World Cup, was the key driver.

Deloitte warns of slowing growth, market saturation, increased competition from other entertainment businesses, and the risk of prioritizing short-term gains over long-term prosperity.

The Premier League's revenues rose 8% to €8bn, but pre-tax losses surged 600% to £948m due to higher transfer spending.

What Happens Next

01Deloitte anticipates a slowdown in European football's revenue growth.
02Leaders are urged to focus on diversifying business models and collaborating on future plans.
03The sustainability of current growth strategies will be closely monitored.

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Cadence

How It Developed

European football clubs' aggregate revenues surpassed €40bn for the first time.
Aggregate revenues grew 13% year-on-year in the 2024-25 season.
Expansion of Champions League and FIFA's Club World Cup contributed to revenue growth.
Deloitte forecasts slowing growth and warns against relying solely on increased content.
Premier League revenues rose 8% to €8bn, but pre-tax losses increased 600% to £948m.
Championship revenues fell 2% to £942m, with wage costs reaching 96% of revenue.
Women's Super League revenues grew 39% to £90m, but competitiveness gap widened.

Sources

T1
Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestoneCity AM

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