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Young's pubs see trading boost from World Cup success

Created at 7 Jul · 6:55 AM1 source↑ Market-relevant
IN SHORT

Pub operator Young's reported a surge in trading, partly driven by England's progress in the World Cup. The company noted a nine percent revenue jump in the last 14 weeks, alongside contributions from favorable weather and the Wimbledon Championships.

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Key Numbers

9%revenue jump in last 14 weeks
six millionpints served during England's round-of-16 match
1.25mmore pints than average Sunday night
5,300bookings for England's round-of-16 match
127%cider sales jump on Monday morning
76%lager sales jump on Monday morning
£30macquisition cost of Cubbitt House estate
£41mprofit before tax in year to March
4.6%revenue increase in year to March
£508mrevenue in year to March

Who's Involved

Young's
FTSE-listed hospitality firm and pub operator
Simon Dodd
Chief executive of Young's
British Beer and Pub Association (BBPA)
Industry body reporting pint sales figures
Greene King
Pub company reporting match bookings
Heineken UK
Beer firm reporting cider and lager sales
Young's pubs see trading boost from World Cup success

↳ Why This Matters

The performance of Young's pubs highlights the potential for major sporting events to significantly impact consumer spending in the hospitality sector, offering a much-needed boost to businesses facing challenging economic conditions.

Key facts

  • Young's reported a nine percent increase in revenue over the past 14 weeks.
  • England's performance in the World Cup was cited as a factor in the trading boost.
  • Favorable weather and the Wimbledon Championships also contributed to strong performance.
  • Young's profit before tax more than doubled to £41 million in the year ending March.
  • The company is in the process of moving its listing from the AIM market to the main market.

Young's has experienced a significant increase in trading, attributed in part to England's performance in the World Cup. The pub operator reported a nine percent rise in revenue over the last 14 weeks, with the initial stages of the tournament providing a welcome boost.

Pubs have faced difficult trading conditions recently, including rising business rates and employment costs. However, companies like Young's had hoped for a summer uplift driven by public support for the national football team.

Simon Dodd, chief executive of Young's, stated that the company's "premium, well-invested and differentiated pubs and bedrooms continue to deliver." He highlighted that strong performance in the first quarter was supported by favorable weather, a busy summer of sport, and England's World Cup success.

According to the British Beer and Pub Association, pubs served six million pints during England's round-of-16 victory against Mexico, a substantial increase over an average Sunday night. Greene King reported over 5,300 bookings for the same match. Sales of cider and lager at pubs managed by Heineken UK jumped by 127 percent and 76 percent respectively on Monday morning.

Dodd also noted that the start of the Wimbledon Championships and contributions from the recently acquired Cubbitt House estate were aiding Young's in overcoming a "challenging" economic backdrop. Young's acquired the London-based pubs for £30 million earlier this year and plans further expansion.

Pub landlords have expressed criticism regarding government policies, particularly the "nice pub" tax, which factors location and amenities into business rates. Despite these challenges, Young's saw its profit before tax more than double to £41 million in the year ending March, with revenue increasing by 4.6 percent to £508 million.

The company is currently transitioning from the AIM stock exchange to the main market, a move expected to attract new institutional investors and potentially boost its share price.

Frequently asked questions

England's success in the World Cup has been a significant factor, alongside favorable weather and the start of the Wimbledon Championships.

Pubs are contending with rising business rates and employment costs, and have criticized certain government tax policies.

Young's reported a profit before tax of £41 million, more than double the previous year, and revenue of £508 million, up 4.6 percent.

The company is expanding by acquiring new locations and is transitioning to the main stock market to attract investors.

What Happens Next

01Young's aims to attract new institutional investors following its switch to the main market.
02The company plans to acquire dozens more new pub locations.

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Cadence

How It Developed

Young's reported a nine percent jump in revenue over the last 14 weeks.
England's success in the World Cup contributed to the revenue surge.
Favorable weather and the start of the Wimbledon Championships also boosted trading.
Young's acquired the Cubbitt House estate earlier this year.
Pub landlords have criticized government policies on business rates.
Young's profit before tax more than doubled to £41m in the year to March.
The company is switching from the AIM stock exchange to the main market.

Sources

T1
Young’s pubs score World Cup trading boostCity AM

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