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Natura's Q2 Revenue Declines 9-10% Amid Restructuring

Created at 8 Jul · 12:04 PM1 source↑ Market-relevant
IN SHORT

Brazilian cosmetics company Natura reported preliminary second-quarter net revenue between 5.1 billion and 5.2 billion reais, a 9% to 10% decrease year-on-year. Despite the sales dip, the company anticipates an increase in reported EBITDA margin due to cost efficiencies and lower severance expenses.

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Key Numbers

5.1-5.2 billion reaispreliminary Q2 net revenue
9%-10%year-on-year revenue decline
1.01 billion dollarspreliminary Q2 net revenue in USD
5.7 billion reaisQ2-25 net revenue
5.5%Q2-25 net revenue growth in constant currency
10.3%Natura Brazil Q2-25 performance
17.8%Hispanic markets Q2-25 growth
-12.9%Avon Brazil Q2-25 performance
14.7%Latin America recurring EBITDA margin
10 bpsQ2-25 EBITDA margin increase vs Q2-24
445 million reaisQ2-25 net income in Latin America
195 million reaisQ2-25 net income including assets held for sale

Who's Involved

Natura
Brazilian cosmetics maker
João Paulo Ferreira
CEO of Natura
Natura's Q2 Revenue Declines 9-10% Amid Restructuring

↳ Why This Matters

Natura's revenue decline highlights ongoing challenges in the consumer market, while its focus on cost efficiencies and restructuring, including the potential sale of Avon International, signals a strategic shift to improve profitability and streamline operations.

Key facts

  • Natura's preliminary Q2 revenue fell 9-10% year-on-year to BRL 5.1-5.2 billion.
  • The company expects its reported EBITDA margin to increase in Q2.
  • Natura reported a net income of BRL 445 million in Latin America for Q2-25.
  • Net revenue for Q2-25 was BRL 5.7 billion, up 5.5% in constant currency.
  • Avon International operations outside Latin America are classified as assets held for sale.

Brazilian cosmetics company Natura reported preliminary second-quarter consolidated net revenue between 5.1 billion and 5.2 billion reais, a decrease of 9% to 10% compared to the previous year. The company expects its reported EBITDA margin to increase from the first quarter, citing lower severance expenses and efficiencies from its new operating model.

More complete quarterly results are scheduled for release on August 10. In its detailed Q2-25 results, Natura reported a net income of BRL 445 million in Latin America, and BRL 195 million when including Avon's operations outside Latin America, which are now classified as assets held for sale. Total Q2-25 net revenue reached BRL 5.7 billion, marking a 5.5% increase in constant currency, driven by strong performance from Natura Brazil and growth in Hispanic markets, though partially offset by Avon's performance in Brazil.

The recurring EBITDA margin in Latin America stood at 14.7%, an improvement of 10 basis points compared to the same period in 2024, primarily due to enhanced gross margin from more mature integration of Natura and Avon brands in certain markets. CEO João Paulo Ferreira expressed confidence in delivering annual profitability growth despite slowing consumption.

Frequently asked questions

Natura's preliminary second-quarter net revenue was between 5.1 billion and 5.2 billion reais, a decrease of 9% to 10% year-on-year.

Natura expects its reported EBITDA margin to increase from the first quarter, driven by cost efficiencies and reduced severance expenses.

Avon's operations outside Latin America are now classified as assets held for sale, with the company exploring strategic alternatives including a potential spin-off or sale.

Revenue in Latin America increased by 5.5% in constant currency, primarily due to Natura Brazil's performance (+10.3%) and growth in Hispanic markets (+17.8%).

What Happens Next

01Natura will release more complete quarterly results on August 10.

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Cadence

How It Developed

Natura reported preliminary second-quarter consolidated net revenue between 5.1 billion and 5.2 billion reais.
This represents a 9% to 10% decrease in revenue compared to the previous year.
The company expects its reported EBITDA margin to increase from the first quarter.
This expected margin increase is attributed to lower severance expenses and operational efficiencies.
Natura plans to release more complete quarterly results on August 10.
Natura reported a net income of BRL 445 million in Latin America for Q2-25.
Including Avon's operations outside Latin America, net income was BRL 195 million.
Net revenue for Q2-25 was BRL 5.7 billion, a 5.5% increase in constant currency.

Sources

T1
Brazil's Natura sees second quarter revenue down 9% to 10% year-on-yearReuters
T2
Natura Cosmeticos S A : 2Q 2025 Presentation of Quarterly Resultsmarketscreener.com
T2
Natura reports net income of BRL 445 million in the second quarterprnewswire.co.uk
T2
Natura reports net income of BRL 445 million in the second quarter ...ri.natura.com.br

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