Key facts
- Dhurandhar's television premiere reached over 5.3 crore (53 million) viewers on Star Gold, Star Gold 2, and Colors Cineplex.
- The premiere achieved the highest reach for a World Television Premiere in the past five years.
- The film's television viewership in approximately four hours surpassed its entire three-month theatrical run.
- Dhurandhar previously set a record on JioHotstar, attracting 50 million viewers during its opening weekend.
- Eight major sponsors, including Thums Up and Sting, supported the television premiere.
The film Dhurandhar has achieved a significant milestone with its world television premiere, drawing over 5.3 crore (53 million) viewers across Star Gold, Star Gold 2, and Colors Cineplex. This viewership figure surpasses the film's entire theatrical run and marks the highest reach for a television premiere in the last five years, according to JioStar citing BARC data.
The strong performance underscores the continued scale and impact of broadcast entertainment in India. The film's reach in approximately four hours was 1.4 times greater than the cumulative footfall generated during its three-month theatrical release. Alok Jain, Head - Hindi & English Entertainment Business (Streaming, TV & Studios) at JioStar, attributed the success to the film's storytelling and the network's reach, emphasizing how audiences engage with content across multiple screens.
The premiere also attracted substantial advertising interest, with eight marquee sponsors, including Thums Up, Sting, and Wonder Cement, backing the event. This follows Dhurandhar's record-breaking digital debut on JioHotstar, where it garnered 50 million viewers during its opening weekend, making it the platform's largest digital launch. Approximately 60% of the film's watch time on JioHotstar was from connected TV devices, indicating a preference for large-screen viewing experiences on streaming services. The platform also offered a special "RAW & Undekha" version and a behind-the-scenes pre-show to enhance audience engagement.