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Amazon Music adds ads for Prime users in India

Created at 3 Jun · 6:09 AM1 source↑ Market-relevant
IN SHORT

Amazon Music Prime has begun playing ads for subscribers in India. The company confirmed this change is currently exclusive to India, but future plans for other regions remain unstated. This follows similar changes to Prime Video, which also introduced ads and paywalled 4K content.

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Who's Involved

Amazon
company implementing ad changes on Music Prime

↳ Why This Matters

This development signals a potential shift in Amazon's strategy for bundling services, which could impact subscriber value and set a precedent for further monetization of existing Prime benefits across different regions.

Key facts

  • Amazon Music Prime now includes advertisements for subscribers in India.
  • Amazon has stated that this change is currently limited to India.
  • This follows previous changes to Amazon Prime Video, which introduced ads and removed free 4K content.

Amazon Music Prime, a benefit included with Amazon Prime subscriptions, has started playing advertisements for users in India. Amazon has confirmed that this change is specific to India at this time, leaving the future of ad-free music for Prime members in other regions uncertain. This move mirrors recent adjustments to the Prime Video service, which also introduced advertisements and began charging extra for 4K content. The article suggests that this pattern of restricting or monetizing existing Prime benefits may continue, raising concerns among subscribers about the long-term value of their Prime membership.

Frequently asked questions

Amazon Music Prime is starting to play ads for subscribers in India.

The article states that the current change is for India only, implying the US is safe for now, but future plans are unknown.

Amazon Prime Video recently introduced ads and began charging extra for 4K content.

What Happens Next

01Future plans for Amazon Music Prime in regions outside of India remain unknown.

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Cadence

How It Developed

2 Jun · 3:59 PM
Amazon Music Prime has begun playing ads for subscribers in India, with future plans for other regions unconfirmed.
Android Authority via PiQSuite

Sources

T1
Amazon Music starts playing ads for some Prime users, but the US is safe… for nowm.piqsuite.com

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