Key facts
- Rivian has unveiled its new R2 SUV.
- The R2 is a compact and more affordable electric vehicle.
- The R2 is designed for adventure.
- The R2 has a starting price of $45,000.
- The R2 has a projected range of up to 345 miles.
- The R2 aims to broaden Rivian's customer base.
- The R2 aims to boost Rivian's market share.
Rivian has officially unveiled its new R2 SUV, a vehicle positioned as a more affordable and compact electric option for adventure-focused consumers. The R2 SUV is set to broaden Rivian's customer base and increase its market share with a starting price of $45,000. This new model offers a projected range of up to 345 miles on a single charge. The R2 is designed with advanced technology and a versatile form factor to appeal to a wider demographic than Rivian's previous offerings. The company aims to make its electric vehicles more accessible with this release, targeting a significant segment of the automotive market.