Key facts
- Project NexusRE is a new initiative launched by NorthstarMLS and REcore Solutions.
- Project NexusRE aims to give MLSs and brokers more control over AI access to their data.
- The platform focuses on ensuring data sovereignty for MLS data.
- Project NexusRE seeks to ensure consistent policy application for AI use of MLS data.
- Roomvu has launched a new AI tool called Engage Pages.
- Engage Pages is part of Roomvu's Engage platform.
- The tool allows real estate and mortgage professionals to create customized marketing landing pages.
- Engage Pages integrates with Roomvu's lead follow-up system.
- The integration aims to convert inquiries into appointments.
Project NexusRE has been launched by NorthstarMLS and REcore Solutions, introducing a new infrastructure layer intended to provide Multiple Listing Services (MLS) and brokers with greater oversight regarding the access and utilization of their data by artificial intelligence (AI) systems. This initiative is designed to uphold data sovereignty and ensure the uniform application of policies governing AI's interaction with MLS data. The platform aims to address concerns about how AI technologies leverage sensitive real estate information.
In a separate development within the real estate technology sector, Roomvu has unveiled Engage Pages, a new AI-powered feature integrated into its Engage platform. This tool is specifically designed to assist real estate and mortgage professionals in the swift creation of personalized marketing landing pages. The Engage Pages builder is engineered to streamline the process of generating these pages, which are crucial for capturing potential client interest. Furthermore, the tool is integrated with Roomvu's existing lead follow-up system, which is intended to facilitate the conversion of inquiries into scheduled appointments, thereby enhancing lead management and conversion rates for professionals using the platform.