Key facts
- Adobe and LinkedIn are partnering on an AI training program for marketers.
- The training program aims to improve AI literacy for tasks like audience segmentation and campaign development.
- The Hong Kong Polytechnic University's Business School has launched a Doctor of Business Artificial Intelligence (DBAI) program.
- The DBAI program is designed for senior professionals to develop AI-native business strategies.
- A PwC study indicates AI is creating a divergence in the job market.
- Companies using AI to enhance human skills report positive results, according to PwC.
- Companies using AI in other ways face different outcomes, according to PwC.
Adobe and LinkedIn have joined forces to introduce a new AI training program specifically designed for marketing professionals. This initiative responds to a significant increase in demand for AI literacy within the marketing sector. The program intends to provide marketers with essential skills in areas such as audience segmentation, the development of marketing campaigns, and the analysis of campaign performance, as the adoption of artificial intelligence continues to accelerate across industries.
In parallel, The Hong Kong Polytechnic University's Business School has launched a new academic program, the Doctor of Business Artificial Intelligence (DBAI). This doctorate is targeted at senior professionals and aims to equip them with the capabilities to formulate AI-native business strategies. The program's focus extends beyond the mere utilization of basic AI tools, emphasizing the development of strategic leadership in the field of artificial intelligence.