Key facts
- Adobe and LinkedIn are partnering to offer AI training for marketers.
- The training program will focus on skills like audience segmentation, campaign development, and performance analysis.
- The Hong Kong Polytechnic University's Business School has launched a Doctor of Business Artificial Intelligence (DBAI) program.
- The DBAI program aims to train senior professionals in developing AI-native business strategies.
- A PwC study indicates AI is splitting the job market.
- Companies using AI to enhance human skills report positive results, according to PwC.
- Companies not using AI to enhance human skills face different outcomes, according to PwC.
Adobe and LinkedIn have joined forces to introduce a new AI training program specifically designed for marketing professionals. This partnership aims to address the escalating demand for AI literacy within the marketing sector. The program is intended to provide marketers with essential skills in areas such as audience segmentation, the development of effective marketing campaigns, and the analysis of campaign performance, particularly as the adoption of artificial intelligence accelerates across industries.
In parallel, The Hong Kong Polytechnic University's Business School has launched a new academic offering: a Doctor of Business Artificial Intelligence (DBAI) program. This doctoral program is targeted at senior professionals, with the objective of equipping them with the advanced skills necessary to formulate and implement AI-native business strategies. The program emphasizes moving beyond the mere utilization of basic AI tools to fostering strategic leadership in the age of artificial intelligence.