Key facts
- Google has introduced the Pixel Tag, a new item tracker.
- The Pixel Tag is priced at $29 for a single unit and $99 for a four-pack.
- It utilizes Google's Find Hub network, which relies on Android devices worldwide for location.
- The tracker features Bluetooth and Ultra Wideband for precision finding.
- It is water, dust, and splash resistant with an IP67 rating.
- The Pixel Tag is powered by a user-replaceable CR2032 battery, lasting approximately one year.
Google has unveiled the Pixel Tag, a new item tracker designed to rival Apple's AirTag. The device, announced alongside the Pixel 11 smartphones at the Made by Google '26 event, will be available for $29 for a single unit and $99 for a four-pack starting November 11, 2026.
Similar to Apple's AirTag, the Pixel Tag utilizes a network of devices for location services. Google's offering leverages the Find Hub network, which taps into Android devices globally. This network is already in place to help users locate lost Android smartphones and other devices.
The Pixel Tag can be located and rung directly from a Pixel Watch, in addition to a smartphone. In terms of design, Google opted for a slimmer, elongated shape, measuring 1.1 inches wide, 1.8 inches high, and 0.2 inches thick. This contrasts with the round AirTag, which is 1.26 inches in diameter and 0.31 inches thick. Both devices weigh approximately 0.4 ounces and share an IP67 rating for water, dust, and splash resistance.
Connectivity for the Pixel Tag includes Bluetooth and Ultra Wideband for precision finding, though it lacks NFC. It features a built-in speaker for audible alerts when nearby. The tracker is powered by a user-replaceable CR2032 coin cell battery, similar to the AirTag, offering about a year of use before replacement.