Key facts
- White House advisers are making the president an omnipresent figure.
- This strategy aims to project a consistent image of the president.
- The approach highlights both the president's vigor and his flubs.
White House advisers are utilizing a strategy that involves making the president a consistently visible figure. This approach is designed to project a unified image, encompassing both the president's perceived vigor and any public missteps he may make. The aim is to control the narrative by ensuring his presence is felt across various platforms and communications.