Key facts
- Candidates are adopting a 'dudebro' political persona.
- This persona combines assertive masculinity with populist outrage.
- The strategy aims to leverage influencer-style swagger to attract voters.
Across the political spectrum, candidates are increasingly adopting a 'dudebro' persona, characterized by a blend of assertive masculinity and populist outrage. This strategy aims to capture voter attention through influencer-style swagger and appeals to popular discontent.