Key facts
- A Fiduciary Pledge aims to ensure financial advisers prioritize client interests.
- The SEC has recommended a fiduciary standard for personalized investment advice.
- The pledge requires advisers to disclose conflicts of interest and all fees.
- Wall Street firms are lobbying against the fiduciary standard.
- Adherence to the standard could lower fees and improve investor returns.
A one-page Fiduciary Pledge is circulating among financial advisers, aiming to legally bind them to prioritize their clients' best interests. This initiative follows a recommendation from the U.S. Securities and Exchange Commission (SEC) that individuals providing personalized investment advice should operate under a fiduciary standard. This means advisers would be legally obligated to act in good faith and put their clients' interests ahead of their own.