Key facts
- Age campaigners are advocating for the cessation of ageist language.
- Phrases like 'over the hill' and 'stuck in their ways' are specifically targeted.
- The campaigners believe these phrases contribute to the entrenchment of ageism in society.
A movement of age campaigners is actively encouraging the public to discontinue the use of common phrases that they identify as ageist. The specific phrases highlighted include 'over the hill' and 'stuck in their ways.' According to the campaigners, the continued use of such language serves to reinforce and embed ageism within societal attitudes and norms.