Key facts
- Reproductive Freedom For All is launching a $23.5 million midterm election campaign.
- The campaign aims to mobilize voters and elect pro-abortion Democrats.
- Target states include Arizona, Michigan, Nevada, California, and Georgia.
- The effort focuses on independent, soft Republican, and split-ticket voters.
- The announcement marks the four-year anniversary of the Supreme Court overturning Roe v. Wade.
Reproductive Freedom For All, a prominent reproductive rights organization, has initiated a significant campaign with an investment of $23.5 million, marking its largest expenditure for a midterm election to date. The initiative is designed to mobilize voters and support the election of pro-abortion Democratic candidates in crucial battleground districts across Arizona, Michigan, Nevada, California, and Georgia.
The campaign's strategy centers on persuading independent voters, those leaning Republican, and split-ticket voters whose support for abortion access conflicts with the stances of Donald Trump and his endorsed candidates. This announcement arrives on the fourth anniversary of the Supreme Court's decision to overturn Roe v. Wade, effectively ending the constitutional right to abortion.
Mini Timmaraju, President and CEO of Reproductive Freedom For All, stated that abortion rights are broadly popular and that the MAGA movement is losing voter support due to its actions on abortion access. She highlighted the current 'bleak' reproductive rights landscape, with 21 states having abortion bans or restrictions. While acknowledging the importance of state-level races, Timmaraju emphasized the urgency of federal elections to restore abortion access nationwide, noting that state battles have largely been won.
Polling commissioned by RFFA indicates strong voter support for protecting reproductive care access, with 80% of voters in battleground House districts deeming it important, and 58% considering it very important. The poll also revealed that half of these voters believe lawmakers should enact laws protecting abortion access nationwide. The survey included an oversample of voters who did not support Kamala Harris in 2024 but voted in favor of abortion rights ballot measures in key states.