Can Meta's advertising engine continue to fund its AI ambitions? Meta's earnings are less about the headline numbers and more about whether its advertising engine can continue to support an increasingly expensive AI push. Investors will be watching ad growth, Reels monetisation, AI-driven targeting and advertiser ROI, alongside rising capex and Reality Labs losses. Get the full trading insights and key levels to watch here 👉 https://www.tickmill.com/tools/earnings-calendar