ASEAN Secretary-General: Value for money and cultural appeal fuel 'China cool' in SE Asia

In Leaders Talk, CMG Host He Yanke speaks with ASEAN Secretary-General Kao Kim Hourn about the growing popularity of Chinese brands across Southeast Asia. Kao highlights the rising influence of Chinese films, TV dramas and social media, describing them as key drivers of the "China cool" trend among local consumers. He also points to the widespread presence of Chinese electric vehicles across ASEAN countries, emphasizing that strong value for money ultimately wins over consumers in an increasingly competitive global market. 📺 Subscribe to our YouTube channel and stay updated with our latest analysis and interviews:👇 https://www.youtube.com/channel/UCgrNz-aDmcr2uuto8_DL2jg 👈 Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv For more: https://www.cgtn.com/video Most watched videos: Impossible Challenge: 30 seconds to count banknotes BLINDFOLDED https://www.youtube.com/watch?v=ZmP_Ybj-jws Impossible Challenge: Gymnastics Boy Arat Hosseini from Iran! https://www.youtube.com/watch?v=8sxX--U4c8w Impossible Challenge: How to calm babies in 5 seconds? https://www.youtube.com/watch?v=kR3q9sXM7WA