Key facts
- Zoom enterprise users can now use "proof of human" badges.
- The feature uses World's biometric identity technology, including iris scans.
- The system aims to combat AI deepfake impersonation and fraud.
- Incidents of AI-generated impersonation have led to significant financial losses.
Zoom enterprise customers can now obtain "proof of human" badges to verify participants' identities on video calls, utilizing biometric technology from World, a project co-founded by Sam Altman. The system compares an iris scan from World's Orb device, a live selfie, and the participant's video feed to display a "Human Badge" visible to others in the meeting. This rollout aims to combat the rising threat of AI-generated deepfakes and impersonation, which have led to significant financial losses and malware distribution. Initial design partners for World's broader identity verification technology include Bain Capital and Pantera Capital, with VanEck Funds having participated in the Zoom integration's beta testing.