Vietnamese ride-hailing service Green SM launched its all-electric taxi fleet in Los Angeles on Tuesday, marking its entry into the U.S. market. The company will operate 500 VinFast-made electric vehicles and employ its drivers as full-time workers.

Green SM's expansion into the U.S. market with VinFast vehicles could provide the Vietnamese automaker with greater visibility and traction in a key global market, while its employee-centric model offers an alternative to the dominant gig-worker paradigm in the ride-hailing industry.
Vietnamese electric-vehicle taxi company Green SM launched its services in Los Angeles on Tuesday, marking its first expansion into North America. The company's fleet will consist of 500 VinFast electric SUVs, and it will employ its drivers as full-time workers, a model that contrasts with the gig-worker approach of competitors like Uber and Lyft. Green SM was founded in 2023 and already operates in several markets across Asia and Europe. The launch comes as Los Angeles sees a surge in transportation options, including robotaxi services, and as California drivers are incentivized to adopt electric vehicles.
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