Key facts
- Content about British trains on TikTok has more than doubled in three months.
- Posts tagged with #UKTrains have increased by 247%.
- Train staff are creating content, sharing advice on topics like avoiding penalty fares and TfL job opportunities.
- Enthusiast rail influencers are creating educational videos about trainspotting locations and train mechanics.
- AI-generated videos, including those of high-speed trains, are contributing to the trend.