Key facts
- Nearly two-thirds of music streams in the UK and US in early 2026 were for songs released five or more years ago.
- AI accounts for only 0.5% of streams on Deezer, despite concerns about its impact on new music.
- Aspiring artists find it harder to promote subsequent releases and sustain careers due to a focus on viral moments.
- Apple Music is actively curating playlists to promote emerging artists.
- Sofar Sounds' 'Human Discovery Movement' aims to return music curation to human hands.
In 2026, despite a massive volume of new music being created, older songs are dominating streaming services. Luminate data shows that in the first half of the year, nearly two-thirds of music played in the UK and US was released five or more years ago. This trend is reflected in chart successes, with 2015's 'Lush Life' by Zara Larsson being a top hit. Industry professionals and artists are concerned about the impact on grassroots musicians and the discovery of new talent, with some services like Apple Music and Sofar Sounds actively working to promote emerging artists and human curation.