Key facts
- Toyota launched a two-day interactive activation at Westfield Century City.
- The experience combines video games, automotive culture, and real-world discovery.
- It is inspired by the launch of the new game Forza Horizon 6.
- The activation aims to offer an immersive 'barn find' experience.
This initiative by Toyota seeks to bridge the virtual world of video games with tangible real-world experiences. By recreating the 'barn find' concept from Forza Horizon 6, the brand aims to engage car enthusiasts and gamers, offering a unique way to interact with automotive culture and video game technology.