Key facts
- Broadway's latest season achieved record-breaking revenue.
- Consumers are increasingly prioritizing spending on experiences.
- The Tony Awards are expected to boost ticket sales for winning shows.
Broadway has experienced a record-breaking season, with consumers demonstrating a growing tendency to spend on experiences. The upcoming Tony Awards are expected to further boost ticket sales for the shows that receive accolades, building on the strong performance of the past season. This season saw only six new musicals open, with four competing for the top prize, while plays demonstrated consistent quality. The 2026 Tony Awards are scheduled to take place at New York City's Radio City Music Hall on Sunday, June 7, at 8 p.m. ET.