Key facts
- Titan OS raised $46 million in equity and debt, including debt facilities from BlackRock-managed funds and accounts.
- The Barcelona-based company said it has now raised $110 million in total, after a $58 million round last year.
- Titan OS said it serves 30 million users, up from 18 million a year earlier.
- Philips switched to Titan OS and dropped Google TV for its 2026 models, the company said.
- Titan OS added Sharp, AOC, Vestel and Skyworth as partners over the past year.
- The company increased headcount to 250 people and opened a London office focused on advertising.
Titan OS, a Barcelona-based maker of smart TV operating systems, said on November 4, 2026, that it had raised $46 million in new funding made up of equity and debt. Debt facilities came from funds and accounts managed by BlackRock, alongside existing investors Highland Europe and Mangrove Capital Partners. The startup, which raised $58 million a year earlier, has now raised $110 million in total, according to TechCrunch.
Titan OS sells TV makers an operating system that earns money from FAST channels, which are free ad-supported television services, and on-screen advertising. The company said it now serves 30 million users, up from 18 million a year earlier, including as a sales partner for TiVo in some regions and for Tubi in the UK. It also named Sharp, AOC, Vestel and Skyworth as partners added over the past year.
Philips, the Dutch electronics maker, switched to Titan OS and dropped Google TV for its 2026 models, a change the company described as a success. Titan OS said the wider reach gives it a larger advertiser footprint and more audience engagement data to offer marketers.
"Our bread and butter is the monetization of our inventory on our own network. But the point is that we're going beyond that," CFO Hyoungung Kim told TechCrunch.
Over the past year the company increased headcount to 250 people and opened an office in London to focus on advertising. It already has offices in Barcelona, Amsterdam and Taipei.
Titan OS said it will use the money on content discovery, including interface changes and AI to cut the time viewers spend searching, and on partnerships with more content providers such as FAST channels. Tobias Pfalzgraff, SVP of people and marketing, told TechCrunch that the company does not own content, unlike platforms that steer viewers to their own services, and that it uses AI to improve ad recommendation and segmentation.
Kim said rising chip prices tied to the AI boom are pushing TV manufacturers toward partners that share revenue after a set is sold. Titan OS said it is dominant in Europe and expects more set makers to adopt its system as hardware margins stay thin.