Key facts
- Target has appointed designer Isaac Mizrahi to a newly created role as creative director at large.
- In his new capacity, Mizrahi will mentor Target designers, advise on product design and innovation, and bring on fresh new partnerships.
- Mizrahi previously had an exclusive clothing and accessories collection with Target from 2002 to 2009.
- This appointment is part of Target's broader strategy to improve sales under CEO Michael Fiddelke.
- Target reported a significant jump in comparable sales in May but maintained a cautious outlook.
Target has appointed designer and TV personality Isaac Mizrahi to the newly created position of creative director at large, signaling a renewed focus on stylish, budget-friendly clothing. Mizrahi, known for his vibrant designs, will collaborate with Target's design team, mentor designers, and advise on product innovation and new partnerships.
This move marks a return to a familiar relationship for the retailer, as Mizrahi was the first major fashion designer to partner with Target in 2002. That exclusive collection ran until 2009 and paved the way for subsequent designer collaborations. Mizrahi stated his aim is to "bring more joy, style and sophistication to design through storytelling, creativity and a shopping experience that feels even more fun."
The appointment is part of a broader strategy under CEO Michael Fiddelke, who succeeded Brian Cornell in February, to revitalize sales. Target has been overhauling its fashion offerings, with plans to introduce new items in its home division. Despite reporting the largest jump in comparable sales in four years in May, the company has maintained a cautious outlook.