Key facts
- Sol de Janeiro is a body, hair, and fragrance brand founded in 2015.
- The brand accounted for 31.6% of L'Occitane Group's sales in fiscal year 2025.
Sol de Janeiro fragrances ranked from worst to best
IN SHORT
Sol de Janeiro, a popular fragrance and body care brand, accounted for 31.6% of L'Occitane Group's sales in fiscal year 2025. The brand's Cheirosa perfume mists have gained significant traction among Gen Z consumers. A reviewer tested six popular scents to rank them.
Key Numbers
31.6%Sol de Janeiro's share of L'Occitane Group's sales in fiscal year 2025
$48Price of Brazilian Bum Bum Cream
$39Price of Cheirosa perfume mists
$49Price of Sol de Janeiro sample set
Who's Involved
Sol de Janeiro
body, hair, and fragrance brand founded in 2015
L'Occitane Group
parent company that reported Sol de Janeiro's sales contribution
Amanda Krause
reviewer who tested and ranked Sol de Janeiro fragrances
↳ Why This Matters
Sol de Janeiro's strong sales performance and popularity among Gen Z highlight a significant trend in the beauty and fragrance market, influencing consumer purchasing habits and brand strategy.