Key facts
- SoFi Technologies launched SoFi Coach, an AI-powered financial chat tool.
- The tool is available to SoFi Plus subscribers for $10 per month.
- Early testing showed nearly 70% of engaged members took financial actions.
- SoFi Coach connects to over 12,000 financial institutions via the Relay tool.
- Future features will include subscription management and expense tracking.
SoFi Technologies has launched SoFi Coach, an AI-powered chat tool designed to provide personalized financial guidance to its members. The tool, available to SoFi Plus subscribers for $10 per month, allows users to ask questions about their spending, debt, and financial goals. It connects to over 12,000 financial institutions through SoFi's Relay tool, enabling tailored insights. Early testing indicated that nearly 70% of engaged members took concrete financial actions, such as paying down debt or moving funds to higher-yield accounts. While SoFi Coach does not offer investment advice, future updates are planned to include subscription management and expense tracking features.