Key facts
- Quanzhou is expanding trade in garments and footwear.
- The city is using fashion and culture to boost trade.
- The focus is on the sportswear and footwear sectors.
Quanzhou has historically been a significant manufacturing center for garments and footwear in China. This initiative represents an effort to leverage cultural and fashion elements to further enhance its trade in these established industries, potentially tapping into new market segments or strengthening existing ones.