Key facts
- Roku added four new free live TV channels.
- The new channels are focused on sports content.
- This expansion aims to increase user engagement.
Roku has expanded its free live TV offerings by quietly introducing four new channels dedicated to sports content. This move is part of Roku's strategy to bolster user engagement by providing a wider array of free programming options directly within its platform. The addition of sports-focused channels aims to attract and retain viewers interested in live sporting events.