Key facts
- Rocky Mountain Chocolate Factory plans a reset for its packaged product lineup.
- The reset is scheduled to occur around Labor Day.
- The company cited a $1.5 million financial shortfall.
- The goal is to address the shortfall by adjusting product offerings.
Rocky Mountain Chocolate Factory is implementing a strategic change to its packaged product offerings, aiming for a reset around the Labor Day holiday. This decision stems from a reported financial shortfall of $1.5 million. The company intends to use adjustments to its product lineup as a means to bridge this financial gap.