Key facts
- Rivian has laid off hundreds of employees, affecting less than 2% of its workforce.
- The layoffs impact service, sales, and marketing teams.
- The company aims to increase efficiency and profitability.
- The cuts coincide with the launch of the new R2 SUV.
- Affected employees are offered severance packages and career transition services.
Rivian has laid off hundreds of employees, a move affecting less than 2% of its overall workforce, as the electric vehicle manufacturer seeks to boost efficiency and scale its business profitably. The company stated the cuts impact service and customer teams, including sales and marketing. This is at least the fourth round of layoffs for Rivian since the start of 2024. The news comes just one week after the company began deliveries of its highly anticipated R2 SUV. Rivian had previously aimed to turn its first profit in 2027 but pushed back this goal in March due to significant spending on autonomous vehicle technology.