Key facts
- Reebok's sales in India have more than doubled in the past three years.
Reebok's sales in India have more than doubled in the last three years since its acquisition by Aditya Birla Lifestyle Brands Ltd. The company plans to expand its retail network by opening 40-50 new stores annually to tap into untapped market opportunities.
The expansion of Reebok in India signifies a growing market for athletic wear and indicates confidence in consumer spending within the country's retail sector. It also highlights the strategic growth plans of major conglomerates like Aditya Birla Group in capturing market share.
Reebok's sales in India have more than doubled over the past three years following its acquisition by Aditya Birla Lifestyle Brands Ltd (ABLBL), a unit of Aditya Birla Fashion & Retail Ltd (ABFRL).
ABLBL plans an aggressive expansion strategy, aiming to open 40 to 50 new Reebok stores annually for the next few years. This growth is supported by strong same-store sales, which have seen double-digit like-for-like growth, and the introduction of new product lines. The company sees significant untapped market potential across both metropolitan areas and smaller towns in India.
Reebok's momentum was highlighted by approximately 30% growth in the latest March quarter. The brand's network has expanded to over 210 stores since ABLBL secured exclusive rights to distribute and sell Reebok products in India and select ASEAN markets through a long-term licensing agreement with Authentic Brands Group (ABG) in 2021. New product innovations and deeper category penetration are expected to continue driving same-store sales growth.
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