Key facts
- Reebok's sales in India have more than doubled in the past three years.
- The brand currently operates over 210 stores across India.
- Aditya Birla Lifestyle Brands plans to open 40-50 new Reebok stores each year.
- Reebok experienced approximately 30% growth in the most recent March quarter.
- Growth is driven by strong same-store sales and new product introductions.
Reebok's sales in India have more than doubled over the past three years following its acquisition by Aditya Birla Lifestyle Brands Ltd (ABLBL), a unit of Aditya Birla Fashion & Retail Ltd (ABFRL).
ABLBL plans an aggressive expansion strategy, aiming to open 40 to 50 new Reebok stores annually for the next few years. This growth is supported by strong same-store sales, which have seen double-digit like-for-like growth, and the introduction of new product lines. The company sees significant untapped market potential across both metropolitan areas and smaller towns in India.
Reebok's momentum was highlighted by approximately 30% growth in the latest March quarter. The brand's network has expanded to over 210 stores since ABLBL secured exclusive rights to distribute and sell Reebok products in India and select ASEAN markets through a long-term licensing agreement with Authentic Brands Group (ABG) in 2021. New product innovations and deeper category penetration are expected to continue driving same-store sales growth.