Key facts
- Prada has launched its members-only club, Prada Mode, in New York City.
- The event taps into the trend of members-only clubs.
- Celebrities Hunter Schafer and Allison Williams attended the launch.
Prada is entering the exclusive members-only club scene with the launch of its Prada Mode event in New York City. The initiative taps into the current popularity of such private social clubs. The event was attended by celebrities including Hunter Schafer and Allison Williams.