Porridge sees resurgence as health-conscious consumers embrace fibre-rich oats

Key facts

• Searches for organic jumbo oats at Ocado are up 98% year on year.
• Sales of White's jumbo oats are up 56%.
• The NHS recommends adults eat 30g of fibre a day, but the average intake is only 18g.
• Oats are a source of soluble fibre beneficial for gut health and cholesterol levels.

Porridge is experiencing a significant resurgence, moving beyond its traditional image to become a trendy and personalized meal. This revival is fueled by a growing interest in high-fibre diets, with oats being recognized for their health benefits, and a nostalgic appeal. Restaurants are innovating with gourmet toppings and alternative grains, while home cooks are increasing their oat purchases. The versatility of porridge allows for individual customization to meet specific nutritional needs, positioning it as a modern alternative to other breakfast staples.