Key facts
- Popeyes has partnered with The Surf Lodge in the Hamptons.
- The collaboration features Popeyes' chicken tenders in a $150 tower.
- The Surf Lodge is a hotel, restaurant, and live music venue known for attracting celebrities.
- Popeyes' chicken tenders will be served with dipping sauces in a multi-level tower.
- Chicken tender boxes will also be available starting at $40 for two people.
Popeyes has announced a unique summer collaboration with The Surf Lodge, a well-known hotel, restaurant, and live music venue in Montauk, Hamptons, which has hosted celebrities such as Kate Hudson, Gwyneth Paltrow, Leonardo DiCaprio, and Snoop Dogg. This partnership marks a significant first for Popeyes, aiming to offer an "elevated" Louisiana-style culinary experience.
The centerpiece of the collaboration is the venue's signature $150 chicken tender tower, which gained popularity for its generous serving of hand-breaded, hand-battered chicken tenders and accompanying fries and dipping sauces. Popeyes will now provide its own Louisiana chicken tenders for this tower, maintaining the premium price point to align with The Surf Lodge's exclusive hospitality. Additionally, Popeyes chicken tender boxes, including dipping sauces, will be available starting at $40 for two people.
Popeyes stated that the tower is expected to be "the most-photographed food moment of the summer." The partnership will also feature signature menu launches, special drops, and exclusive custom merchandise throughout the summer concert series at The Surf Lodge, which runs until Labor Day and includes performances by artists like Snoop Dogg and Teddy Swims. Both Popeyes and The Surf Lodge expressed excitement about the collaboration, highlighting its unexpected nature and its ability to merge music, culture, and craveable food.