Key facts
- Real Madrid president Florentino Perez is seeking re-election.
- Perez claims the club's brand will attract outside capital.
- He suggests a valuation of over €10 billion for the club.
- Perez acknowledges that profits are not the main incentive for investors.
Florentino Perez, the current president of Real Madrid, has stated that the club's prestigious brand will be the key factor in attracting outside capital, even if the primary focus for investors is not profit generation. Speaking during his campaign for re-election, Perez indicated that the club could achieve a valuation exceeding €10 billion. He suggested that the allure of associating with an illustrious brand like Real Madrid would be sufficient to draw investors, implying that financial returns might be secondary to the prestige associated with owning a stake in such a globally recognized sports entity.