Key facts
- Sir Paul Smith's autobiography, 'Threads: My Life in Style,' chronicles his rise in the fashion industry.
- He attributes early success in Japan to using humor, such as squeaking rubber chickens, to overcome language barriers.
- Smith opened his first shop in Nottingham in 1970, with his wife purchasing most of the initial stock.
- His iconic stripes, first introduced in 1992, have become a signature element of his brand.
- The book also highlights his relationships with notable figures like George Best and David Bowie.
- Smith, who is dyslexic, emphasizes the importance of patience and good manners in business longevity.
Sir Paul Smith, a prominent figure in British fashion, has detailed his career and philosophy in his new autobiography, 'Threads: My Life in Style.' The book explores how a cycling accident at age 17 redirected his path into fashion, leading to the establishment of a global brand known for its signature stripes and colorful designs.
Smith shared anecdotes from his career, including how he used humor, such as squeaking rubber chickens, to communicate effectively in Japan during the early 1980s. This approach helped build his brand's presence in the country, where he now has over 20 stores.
His London headquarters is filled with a vast collection of gifts and curiosities from fans, a practice he has maintained for approximately 45 years. Smith emphasizes the importance of good manners and patience in business, reflecting on the modest beginnings of his first shop in Nottingham in 1970, which took in £38 on its opening day.
The autobiography also touches upon his friendships with notable personalities, including footballer George Best, who often stayed at Smith's flat, and musician David Bowie, for whom he designed a T-shirt for his final album. Smith also revealed his struggles with undiagnosed dyslexia throughout his school years, noting that it has not hindered his ability to communicate and work.
The distinctive stripes that have become synonymous with the Paul Smith brand first appeared in his spring 1992 collection and have since been a consistent feature. Despite his global success, Smith continues to spend a few hours each week working on the shop floor, engaging with customers and sharing his product knowledge.