Key facts
- Optimal Blue is investing in AI, including a virtual economist and AI Labs, to assist lenders.
- The company emphasizes the importance of clean, structured data for AI integration.
- AI is being used to accelerate product development and shorten go-to-market timelines.
- Optimal Blue aims to embed AI into lender workflows for seamless decision-making.
- The company is working to bridge the gap between primary and secondary mortgage markets by reflecting investor demand in pricing.
Optimal Blue is leveraging artificial intelligence to address complexities within the mortgage lending industry, according to Erin Wester, the company's chief product officer. In discussions with HousingWire, Wester detailed Optimal Blue's ongoing investment in AI, including its virtual economist and the launch of AI Labs, as a means to help lenders manage current market conditions and enhance profitability.

