Key facts
- Omaze is appealing a UK tax ruling on VAT for its prize draws.
- The company argues for consistent VAT treatment across the prize draw industry.
- Omaze has raised over £150 million for UK charities.
Luxury house prize draw platform Omaze has launched an appeal against HM Revenue and Customs (HMRC) concerning the application of VAT on paid entries. The company stated that it has been seeking to resolve the matter for several years and believes there is an inconsistency in how different prize draw operators are treated by HMRC. Omaze has been paying VAT since 2021 but argues that the current disparity in treatment affects its ability to operate sustainably and continue generating funds for charitable organisations. The appeal aims to establish a level playing field across the prize draw industry.